Hospitality Industry

The Move to Mobile Browsing

June 25, 2015 | by Veronica Russell

Is your site optimized for mobile browsing? It should be. The Seaside Visitors Bureau is constantly tracking trends in the hospitality industry, and we’ve been watching a growing incline in the number of travelers using their mobile devices to research and plan their vacations, buy tickets for area attractions, and book their hotels.
In response to this growing trend, Google has implemented a major algorithm change to their search engine that has made a big impact on mobile phone usage. What does this mean to businesses here in Seaside? Many businesses rely heavily on Google to send traffic to their websites. Now, all Google searches that are done with a mobile phone will use the new algorithm to generate results. Sites that don’t adjust for smaller screens, will likely see a drop in the search rankings.
Google is a giant in the search engine world, making up about 2/3 of all internet searches, and an estimated half of all Google searches are now done on a mobile phone. Additionally, people browsing with a mobile phone tend to convert to sales at a rate of more than 150 percent over sites that are not optimized for mobile devices.
Use this testing tool from Google to run a Mobile-Friendly Test on your website. If you just can’t update your site right now, there is something you can do to make sure your business gets seen. Take advantage of the free business listing for Google using the Google My Business tool. Businesses who submit their information, will show up on the upper right side of the search results page.
While it’s certainly important to make sure your website keeps up with current trends, not all “mobile-unfriendly” sites will see a drastic dip in traffic. Google’s algorithm uses other criteria, too. The goal here is to provide users with quality, relevant content. So, make sure your site offers original, trustworthy and interesting content, free from spelling and factual errors.

and so much more!

Breaking High

A look at a waves breaking over the turnaround at high tide in Seaside

Learn More
The Daddy Train

The Seaside train depot was the major transportation hub before 1938.

Learn More
Northwest Travel Magazine: Gilbert District

For more than 100 years, the Gilbert District has been a big piece of Seaside's core.

Learn More
Seaside Without A Car

If you’ve visited Seaside in the past, you’ve likely come by car. But did you know that you can leave the driving to someone e...

Learn More
Seaside Elk

I was driving into Seaside, along Highway 101 South, and had just passed the Circle Creek Campsite on the left, when I noticed several cars parked off the side of the road.

Learn More
A Beach Bicycle Built for Two

Beach Bike Rentals in Seaside, Oregon

Learn More
A Dog’s Guide to Seaside

Where else in the United States will you find such a welcoming expansive beach, where Fido can run into the tides, kick up some sa...

Learn More
Top Things to Do With Young Kids

Seaside has long been a favorite family retreat, but it’s an especially good choice for families with young children. Why? Becau...

Learn More
Insider Tips: Exploring the Prom Like a Local

It’s difficult to imagine Seaside without the historic Promenade, the famous lamp-lined trail that stretches along the sandy bea...

Learn More
Northwest Travel Magazine: Best Eats on Oregon’s North Coast

Article on Best Eats on Oregon's North Coast

Learn More
“Fascinated” on Broadway

Fascination has been a staple in Seaside, Oregon since the 1950s.

Learn More
A Chinook Fishing Tale

Chinook Salmon Fishing in and Around Seaside Oregon

Learn More
A Smashing Good Time

The vintage bumper cars are a seaside tradition and we check out their 2013 opening weekend,

Learn More
Beach Books is an independent book store in Seaside, Oregon.
Where to Shop for Souvenirs in Seaside

Hunting for bargains? Searching for Seaside souvenirs? Seeking one-of-a-kind gifts? You’ve come to the right place. To your deli...

Learn More
For a Taste of Oregon’s Beautiful North Coast, Visit Seaside

Seaside has been a vacation destination for nearly as long as Oregon has been a state.

Learn More
Fall in Seaside

Experiencing the changing seasons in Seaside

Learn More
Step Into Vintage Charm at the Times Theatre

Moviegoers love a good comeback story, and that’s exactly what they’ll find at the “new” Times Theatre & Public House...

Learn More
Ice cream time in Seaside, Oregon
An Adventure to Share

A winning family vacation in Seaside, Oregon

Learn More