Hospitality Industry

The Beer 101 Pint Pass

November 23, 2015 | by Jon Rahl

While attending the 2015 Oregon Governor’s Conference on Tourism, I met Brandon Holmes, co-founder of technology startup Bandwango. Holmes, along with co-founder Mo Parikh, was getting set to launch an attractions pass in Salt Lake City (my old stomping ground) with a consumer interface that blew me away. Their system takes advantage of mobile technology, gives tremendous value to the traveler and makes it easy to track success. As a destination marketer that loves creative projects, this got my wheels spinning.

We initially jumped into a conversation aimed at the creation of an attractions pass for this area. It made sense to me, was similar to something I’d helped create during my time in Salt Lake and would give the Oregon’s North Coast coalition a dynamic way to promote our tremendous assets from Astoria all the way down to Cannon Beach. We envisioned at least five to six participants but could see as many as ten easily fitting into the pass.

Ultimately, we hit a snag with the attractions pass. Perhaps the timing just wasn’t right, but we kept talking and that left the door open to doing something later. Enter Beer 101. Holmes was working on the basis of a craft beer pass for an area in Portland and it gave us the idea to capitalize on the success of the 2013 advertising campaign run by the Oregon’s North Coast group.

You might recall that two years ago, the marketing coalition of Astoria-Warrenton, Seaside and Cannon Beach unveiled a promotion called Beer 101. The month-long focus was on craft breweries, educational events and a contest that allowed consumers to help name a one-of-a-kind collaborative beer. All three elements were designed to drive visitation and overnight stays to this area during the late fall and winter season of 2013-14.

Late this summer, this year’s campaign and the idea of a Beer 101 Pint Pass really started to take shape. I initially ran it past a few local establishments while Bandwango made sure it was something that would work within the guidelines of the Oregon Liquor Control Commission. We received enough positive feedback to know this was something we could move forward with.

In early November, the Beer 101 Pint Pass went on sale as the successor to the campaign from two autumns ago. It’s a new step for Oregon’s North Coast and, quite honestly, it’s a new way to promote tourism and travel. The pass sells for $20, and gives the consumer a $5 mobile gift card from each of ten participating locations. The pass is valid through the end of February 2016 with a few minor restrictions. Advertising for the pass started on November 9. As usual, I’ll keep you posted on the efforts, and the results. Learn more about the Beer 101 Pint Pass here.

and so much more!

Dog Days of Summer in Seaside

Give your dog the time of his life on Seaside's beach.

Learn More
Step Into Vintage Charm at the Times Theatre

Moviegoers love a good comeback story, and that’s exactly what they’ll find at the “new” Times Theatre & Public House...

Learn More
Shopper’s Delight: Selnes Grocery

The hustle and bustle of Holiday shopping in Seaside circa 1926 was not nearly the same as it today.

Learn More
Riding the Streetcar in Seaside

Riding the streetcar in Seaside is a fun and affordable way to see the town.

Learn More
Boogie Nights

A look at Seaside's old dance hall and skating rink

Learn More
Views of Tillamook Rock Lighthouse are well within your reach thanks to the adventure of the Tillamook Head Trail just south of Seaside.
How to Get Epic Tillamook Rock Lighthouse Views

Your quest to see Tillamook Rock begins on the south side of Seaside at the end of Sunset Boulevard.

Learn More
Barefoot beachcombing: a Treat for Your Feet

Historical photo of children doing some barefoot beach combing.

Learn More
Making Seaside Beautiful: Gardens

Seeking help on starting a garden plot sent me in search of Pam Fleming, whose reputation as a resource on Seaside’s Gardens was a bit understated as I was to discover. I met her at the Grand Opening of Back Alley Gardens (find by walking through Natural Nook Florists 734 Broadway).

Learn More
Why This Family Comes Back To Seaside Year After Year

The calm waters of the Necanicum River in Seaside, Oregon. Photo: Alex Butterfield There’s something comfortingly classic about ...

Learn More
Seaside OR: Beachside Weddings

The North Oregon Coast is home, and Seaside is an ideal wedding destination! Seaside has incredible scenery, diverse and amazing vendors, and is within close proximity to the Portland airport for those out of town guests.

Learn More
Coming Soon: Epic New Mountain Biking Trails

Seaside’s natural landscapes are settings for all kinds of two-wheeled adventures, including challenging rides on logging roads ...

Learn More
Mural Walking Tour

Seaside has a flourishing art scene with quaint galleries and a monthly art walk in the historic Gilbert District, but it also has...

Learn More
Elevated View

The highest point in Seaside, Oregon in the 1920s.

Learn More
Rebranding Seaside Gives us new Opportunity for Promoting Seaside

How do you describe Seaside to your friends, neighbors and relatives? Better yet, how would you, if asked? You may have an answer ...

Learn More
How to Start Cycling In Seaside

Few places in the Pacific Northwest are as primed for pedal-powered exploration as Seaside. I should know since I’ve ridden abou...

Learn More
SOLV Beach Clean Up

When I look at our beaches I don’t see garbage. I see a breathtaking coastline, and I think how lucky we are to have such pristine beauty right in our own backyard. I believe most beachgoers, both locals and tourists, are conscientious about disposing their refuse properly after a day playing on the beach. So why do we have the SOLV beach cleanup twice a year?

Learn More
Beach Bonfires – Under a Dome of Stars

A longstanding tradition is alive and well in Seaside

Learn More
Keeping Watch on Our Waters

Washington lighthouses, just an hour's drive from Seaside, are historic wonders

Learn More