Hospitality Industry

Rebranding Seaside Gives us new Opportunity for Promoting Seaside

December 10, 2015 | by Jon Rahl

Seaside Logo FullcolorHow do you describe Seaside to your friends, neighbors and relatives? Better yet, how would you, if asked? You may have an answer on the tip of your tongue. Perhaps you have a different description depending on who you are talking to? There’s no right or wrong answer. However, in the world of destination marketing, the task is to make sure that description resonates with prospective visitors. We want to inspire them to visit and we want to be authentic in our portrayal of this great place.

For the past two months we’ve been working side-by-side with Portland-based Lookout Consulting, and a team of three branding experts, to reimagine Seaside’s identity and determine how it is that we should and will talk about Seaside.

This decision to rebrand our communications did not come overnight. As I look back on it, it was an evolving decision that gained steam in mid-April during my attendance at the 2015 Oregon Governor’s Conference on Tourism. I was asked if Seaside would serve as a case study during a session on developing an integrated marketing plan. Never one to shy away from constructive feedback – and free I might add – I had no hesitation in agreeing to the exercise.

While the session offered a holistic look at our content development, the team of panelists also recommended a simple yet impactful new approach to Seaside’s advertising creative; this new thinking really encouraged me to take the next step towards rebranding. After consulting with my Tourism Advisory Committee, the decision was made to hatch this project.

Beginning in early January, the descriptions, colors and identity of Seaside marketing will change dramatically and I could not be more excited about the new direction and opportunity it will give us.  A new primary logo (pictured) features various icons that celebrate the unique identity of our town, echoing the love and nostalgia visitors have felt for Seaside for generations, while introducing a visual abundance of what to see and do here in vibrant coastal colors. With this new logo, we will also roll out a new tagline.

It’s easy to Seaside will become our new consumer facing tagline. It speaks to our audiences leading hectic lives in nearby urban areas about how easy it is to have a fantastic time in Seaside. The tagline will anchor our new brand campaign, which tells visitors how to experience all the amazing things to do and see in and around town through fun, informative “how to” instructions.

It will not entirely replace More Than Just a Day at the Beach – which has been our tagline since the late 1990s. We look at it instead as an evolution. There are times where the More Than… can and will be used. But as we develop new advertising creative, we will want to use It’s easy to Seaside to play off of the new “how to” executions we’ll be introducing.

This “how to” campaign will not only give us a way to have fun (by telling people how to eat taffy), but also allow us a way to describe to new visitors how to do something that maybe didn’t seem so obvious (like finding the perfect hike or learning how to dig for razor clams).

It’s difficult to summarize a 48-page style guide down to a 600-word column, but whether you are a life-long resident, a casual part-timer with a second home or a prospective new visitor, the ceiling is truly high in the number of ways we can tell everyone that It’s easy to Seaside!

and so much more!

Churches in Seaside

The buzz of summer is in the air as Seaside welcomes ever-increasing waves of visitors, happily sharing the beauty and bounty of our coastal getaway. As numbers increase on sidewalks, in shops, on roads and in restaurants, our local houses of worship also expand. Some folks desire a peaceful respite during a busy vacation; brides anxiously check out venues for future nuptials; history buffs enjoy the areas older churches; and some just enjoy connecting and worshiping with others of like-minded faith.

Learn More
A Kid-Free Couple’s Getaway

We know kids love Seaside. And Seaside loves kids. But you can, of course, enjoy Seaside without the youngsters in tow. Whether yo...

Learn More
Children feed the Harbor Seals at the Seaside Aquarium in Seaside, Oregon.
How to Seaside Inside

Don’t get us wrong: Plenty of beach lovers come to Seaside in the cooler, drizzlier months to enjoy the great outdoors. That’s...

Learn More
Paragliding on the North Coast

Adventure and fun with paragliding on Oregon

Learn More
Seaside Lifeguards: A Fond Seasonal Farewell

Can you believe it’s almost Labor Day Weekend? Don’t fret!  We’re still probably in for some dynamic weather throughout Sep...

Learn More
Saddle Mountain State Park Excursion

A day trip to Saddle Mountain adds diversity to Seaside as a destination vacation.

Learn More
Beach Bonfires – Under a Dome of Stars

A longstanding tradition is alive and well in Seaside

Learn More
The Sweet Side of Seaside

Above photo: A tray of sweets on display at A Sweet Affaire, held every February. In February, we invite you to bask in the sweet ...

Learn More
Seaside’s Hospitality Industry News: A New Resource for Seaside Tourism

The mission of the City of Seaside Visitors Bureau has long been to attract, inform and help assist visitors spending time along O...

Learn More
For a Taste of Oregon’s Beautiful North Coast, Visit Seaside

Seaside has been a vacation destination for nearly as long as Oregon has been a state.

Learn More
The Amazing and Colorful History of Seaside

The Lewis and Clark expedition reached the sea near Seaside. Seaside has one of the most compelling stories you’ll find anyw...

Learn More
Seaside’s History is an Honored Guest in Its Present

There are many local landmarks that celebrate the rich history of Seaside, a town that has been enjoyed as a popular beach getaway...

Learn More
Playland: Amusements in the 1930s

Recognize this classic Seaside landmark? For just over sixty years, countless kids and adults have come to the Oregon Coast to get...

Learn More
Hot Summer Car Shows help usher in the summer season in Seaside.
Hot Summer Car Shows

Two Seaside car shows help usher in and wind down the summer travel season

Learn More
Seaside Inside: The Historical Edition

Above photo: A group plays the historic arcade game, Fascination at Funland Arcade in downtown Seaside, Oregon. Seaside is a popul...

Learn More
I’ll See You at the Nat

A brief look at Seaside history of Natatoriums

Learn More
The Roaring Twenties on Broadway

The roaring twenties was an exciting era in Seaside.

Learn More
Everything but War

An image of a classic World War II sign that point from Seaside to all of the major conflicts raging around the world

Learn More